Our Brand - The Beauty Daws

Our Brand - The Beauty Daws

✨ About Our Brand: The Beauty Daws

Welcome to The Beauty Daws – your local retreat for expert treatments, real results, and warm, down-to-earth care.

We’re a family-run salon based in Sutton, built on passion, professionalism, and a genuine love for helping people look and feel their best. Whether you're popping in for a brow tidy or investing in advanced skin treatments, our mission is the same: to make every client feel confident, cared for, and completely themselves.

Where It All Began

The Beauty Daws was founded by Louise Daws, a dedicated beauty therapist with over a decade of experience and a heart full of ambition. The name is a personal one – taken from Louise’s surname ‘Daws’, and inspired by her dream of creating a welcoming space where clients would feel at home the moment they stepped through the beauty doors.

From that play on words came the brand’s vision: a salon that opens its doors with warmth, integrity, and light.

More Than Just a Logo

Our logo – a delicate window with light rays shining through – holds deep meaning. The light represents growth, hope, and new beginnings. It’s also symbolic of Louise’s daughters, who are already showing interest in the beauty world and have already stepped into the industry themselves. The Beauty Daws isn’t just a salon – it’s a legacy in the making.

Meet Our Team

  • Louise – Founder, Skin Specialist /Lash Specialist/Thermavein Treatments, and is  the heart of the brand. From April 2013, Recently Louise has been stepping back a little to focus on growing and evolving the business behind the scenes and also Teaching beauty courses.

  • Jodie – Our Senior Beauty Therapist and Skin Specialist. Known for her advanced facials, results-driven skincare, and expert in Intimate waxing /Brows/ Lash Lifts/ Eyelash Extensions. 

  • Chloe – Nail & trainee Lash Artist and our in-house BIAB specialist, known for flawless nails and a relaxed, creative touch. Chloe is also trained in advanced Skin and facial treatments and delivers amazing massages/ Body scrubs/ lash lifts and more.

  • Daisy – The newest member of the team, bringing fresh talent as she is qualified in all nail technology and specialises in Acrylic Nails.

Together, we offer a wide range of treatments including bespoke facials, waxing, advanced skin treatments, lashes, brows, BIAB nails, and more – all carried out with expert technique and a personal approach.

What We Stand For

At The Beauty Daws, we believe in:

  • Results-driven treatments that still feel like a treat

  • A warm, friendly approach – no beauty snobbery here

  • Family values and supporting women in business

  • Empowering our clients to feel confident, not just look it

  • A salon space that feels like a light-filled escape from the everyday

Looking Ahead

As we move into our second year, we’re growing in more ways than one – expanding our treatments, welcoming new clients, and celebrating exciting milestones like our 2-year anniversary . This is only the beginning of our story – and we’re so glad you’re part of it.

Thank you for stepping through our beauty doors and supporting a small, heartfelt, family-led business.
With love,
The Beauty Daws Team x

 

Back to blog